The Weird And Wonderful

No Deal

High street selling natural history statues

Season 12 · Ep 2 OtherAired 27 July 2014

Best known from its Dragons’ Den appearance, The Weird And Wonderful is a high street selling natural history statues in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Norman Wright walked into the Den in Season 12, Episode 2 in the episode that aired 27 July 2014. The Weird And Wonderful, the high street selling natural history statues, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.

The dragons passed, and The Weird And Wonderful left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Weird And Wonderful was one of 65 businesses to pitch in Season 12, where 20 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Weird And Wonderful?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Weird And Wonderful get a deal on Dragons’ Den?

No. The Weird And Wonderful pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was The Weird And Wonderful on?

The Weird And Wonderful appeared in Season 12, Episode 2, which aired 27 July 2014.

How much was The Weird And Wonderful asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.