They Fit

No Deal

Multiple sized condoms

Season 11 · Ep 8 OtherAired 2 February 2014

They Fit, the multiple sized condoms, landed on the national radar after pitching the dragons in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 10%
Offered equity: £2M
Sought valuation

Joe Nelson faced the dragons in Season 11, Episode 8 in the episode that aired 2 February 2014. They Fit, the multiple sized condoms, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £200,000 in exchange for 10% equity, putting a £2M valuation on the business.

They Fit couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy They Fit?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did They Fit get a deal on Dragons’ Den?

No. They Fit pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was They Fit on?

They Fit appeared in Season 11, Episode 8, which aired 2 February 2014.

How much was They Fit asking for on Dragons’ Den?

The founders asked for £200,000 for 10% of the company, a £2M valuation.

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