Towbag

No Deal

Foldaway trailer for cars

Season 11 · Ep 10 OtherAired 16 February 2014

Best known from its Dragons’ Den appearance, Towbag is a foldaway trailer for cars in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 15%
Offered equity: £333K
Sought valuation

Peter and Claire Lomas walked into the Den in Season 11, Episode 10 in the episode that aired 16 February 2014. Towbag, the foldaway trailer for cars, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 15% stake, which valued the company at £333K.

The dragons passed, and Towbag left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Towbag was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Towbag?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Towbag get a deal on Dragons’ Den?

No. Towbag pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Towbag on?

Towbag appeared in Season 11, Episode 10, which aired 16 February 2014.

How much was Towbag asking for on Dragons’ Den?

The founders asked for £50,000 for 15% of the company, a £333K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.