U Kick Ltd

No Deal

Feather kicking toys

Season 12 · Ep 4 OtherAired 10 August 2014

Best known from its Dragons’ Den appearance, U Kick Ltd is a feather kicking toys in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 25%
Offered equity: £240K
Sought valuation

David Robinson and Phil Law walked into the Den in Season 12, Episode 4 in the episode that aired 10 August 2014. U Kick Ltd, the feather kicking toys, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £60,000 for a 25% stake, which valued the company at £240K.

The dragons passed, and U Kick Ltd left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

U Kick Ltd was one of 65 businesses to pitch in Season 12, where 20 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy U Kick Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did U Kick Ltd get a deal on Dragons’ Den?

No. U Kick Ltd pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was U Kick Ltd on?

U Kick Ltd appeared in Season 12, Episode 4, which aired 10 August 2014.

How much was U Kick Ltd asking for on Dragons’ Den?

The founders asked for £60,000 for 25% of the company, a £240K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.