Upside Down House

No Deal

Background drop for social media photos

Season 19 · Ep 3 OtherAired 20 January 2022

Upside Down House is a background drop for social media photos that got its big break on Dragons’ Den in Season 19, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£160K
Asked for: 5%
Offered equity: £3.2M
Sought valuation

Founder Thomas Dirse stepped onto the carpet in Season 19, Episode 3 in the episode that aired 20 January 2022. Upside Down House, the background drop for social media photos, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £160,000 for 5% of the company, an implied valuation of £3.2M.

No deal. Every dragon declined, and Upside Down House walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Upside Down House?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Upside Down House get a deal on Dragons’ Den?

No. Upside Down House pitched the dragons but left Season 19 without a deal.

What season of Dragons’ Den was Upside Down House on?

Upside Down House appeared in Season 19, Episode 3, which aired 20 January 2022.

How much was Upside Down House asking for on Dragons’ Den?

The founders asked for £160,000 for 5% of the company, a £3.2M valuation.

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