UR In The Paper

No Deal

Personalised tabloid newspaper covers

Season 3 · Ep 3 OtherAired 17 August 2006

UR In The Paper is a personalised tabloid newspaper covers that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Rebecca Philipson stepped onto the carpet in Season 3, Episode 3 in the episode that aired 17 August 2006. UR In The Paper, the personalised tabloid newspaper covers, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and UR In The Paper walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy UR In The Paper?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did UR In The Paper get a deal on Dragons’ Den?

No. UR In The Paper pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was UR In The Paper on?

UR In The Paper appeared in Season 3, Episode 3, which aired 17 August 2006.

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