Urban Coco

No Deal

Online magazine for fashion and events

Season 11 · Ep 3 OtherAired 25 August 2013

Urban Coco, the online magazine for fashion and events, landed on the national radar after pitching the dragons in Season 11, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Urban Coco.

From the show

The Dragons’ Den pitch

£100K
Asked for: 15%
Offered equity: £667K
Sought valuation

Laura Bartlett faced the dragons in Season 11, Episode 3 in the episode that aired 25 August 2013. Urban Coco, the online magazine for fashion and events, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 15% equity, putting a £667K valuation on the business.

Urban Coco couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on Urban Coco?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Urban Coco?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Urban Coco get a deal on Dragons’ Den?

No. Urban Coco pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Urban Coco on?

Urban Coco appeared in Season 11, Episode 3, which aired 25 August 2013.

How much was Urban Coco asking for on Dragons’ Den?

The founders asked for £100,000 for 15% of the company, a £667K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.