Uunn

No Deal

Lens attachment displaying outstanding plaque on teeth

Season 18 · Ep 2 OtherAired 8 April 2021

Best known from its Dragons’ Den appearance, Uunn is a lens attachment displaying outstanding plaque on teeth in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 30%
Offered equity: £233K
Sought valuation

Gina Dorodvand and Hawaa Budraa walked into the Den in Season 18, Episode 2 in the episode that aired 8 April 2021. Uunn, the lens attachment displaying outstanding plaque on teeth, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 30% stake, which valued the company at £233K.

The dragons passed, and Uunn left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Uunn was one of 70 businesses to pitch in Season 18, where 35 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Uunn?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Uunn get a deal on Dragons’ Den?

No. Uunn pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Uunn on?

Uunn appeared in Season 18, Episode 2, which aired 8 April 2021.

How much was Uunn asking for on Dragons’ Den?

The founders asked for £70,000 for 30% of the company, a £233K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.