Uzero

No Deal

Sparkled female thong underwear

Season 2 · Ep 2 OtherAired 22 November 2005

Uzero is a sparkled female thong underwear that got its big break on Dragons’ Den in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Eretsu Sabrazi stepped onto the carpet in Season 2, Episode 2 in the episode that aired 22 November 2005. Uzero, the sparkled female thong underwear, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Uzero walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 2 saw 67 pitches, and 5 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Uzero?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Uzero get a deal on Dragons’ Den?

No. Uzero pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Uzero on?

Uzero appeared in Season 2, Episode 2, which aired 22 November 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.