Van Guardian

No Deal

Car alarm for vans

Season 20 · Ep 5 OtherAired 2 February 2023

Van Guardian is a car alarm for vans that got its big break on Dragons’ Den in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£45K
Asked for: 10%
Offered equity: £450K
Sought valuation

Founder Michael Horsfall stepped onto the carpet in Season 20, Episode 5 in the episode that aired 2 February 2023. Van Guardian, the car alarm for vans, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £45,000 for 10% of the company, an implied valuation of £450K.

No deal. Every dragon declined, and Van Guardian walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Van Guardian?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Van Guardian get a deal on Dragons’ Den?

No. Van Guardian pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Van Guardian on?

Van Guardian appeared in Season 20, Episode 5, which aired 2 February 2023.

How much was Van Guardian asking for on Dragons’ Den?

The founders asked for £45,000 for 10% of the company, a £450K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.