Waxu

No Deal

Intimate waxing

Season 14 · Ep 11 OtherAired 15 January 2017

Waxu, the intimate waxing, landed on the national radar after pitching the dragons in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Gemma Cafferkey faced the dragons in Season 14, Episode 11 in the episode that aired 15 January 2017. Waxu, the intimate waxing, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 10% equity, putting a £500K valuation on the business.

Waxu couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 14, 21 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Waxu?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Waxu get a deal on Dragons’ Den?

No. Waxu pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Waxu on?

Waxu appeared in Season 14, Episode 11, which aired 15 January 2017.

How much was Waxu asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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