Wheelbarrow Booster

No Deal

Wheelbarrow accessories

Season 10 · Ep 4 OtherAired 30 September 2012

Wheelbarrow Booster is a wheelbarrow accessories that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 50%
Offered equity: £100K
Sought valuation

Founder Michael and Joe Smith stepped onto the carpet in Season 10, Episode 4 in the episode that aired 30 September 2012. Wheelbarrow Booster, the wheelbarrow accessories, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 50% of the company, an implied valuation of £100K.

No deal. Every dragon declined, and Wheelbarrow Booster walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wheelbarrow Booster?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wheelbarrow Booster get a deal on Dragons’ Den?

No. Wheelbarrow Booster pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Wheelbarrow Booster on?

Wheelbarrow Booster appeared in Season 10, Episode 4, which aired 30 September 2012.

How much was Wheelbarrow Booster asking for on Dragons’ Den?

The founders asked for £50,000 for 50% of the company, a £100K valuation.

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