Wind E Lite

No Deal

Fan power bicycle light

Season 9 · Ep 7 OtherAired 12 September 2011

Wind E Lite is a fan power bicycle light that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Founder Ian Wilson stepped onto the carpet in Season 9, Episode 7 in the episode that aired 12 September 2011. Wind E Lite, the fan power bicycle light, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Wind E Lite walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wind E Lite?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wind E Lite get a deal on Dragons’ Den?

No. Wind E Lite pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Wind E Lite on?

Wind E Lite appeared in Season 9, Episode 7, which aired 12 September 2011.

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