Wing Aware

No Deal

Safety indication for car's distance from wing mirrors

Season 9 · Ep 5 OtherAired 28 August 2011

Best known from its Dragons’ Den appearance, Wing Aware is a safety indication for car's distance from wing mirrors in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: —
Offered equity: —
Sought valuation

Phillip Hall walked into the Den in Season 9, Episode 5 in the episode that aired 28 August 2011. Wing Aware, the safety indication for car's distance from wing mirrors, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Wing Aware left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Wing Aware was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Wing Aware?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wing Aware get a deal on Dragons’ Den?

No. Wing Aware pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Wing Aware on?

Wing Aware appeared in Season 9, Episode 5, which aired 28 August 2011.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.