X grey

No Deal

Female anti-grey hairs aging product

Season 13 · Ep 10 OtherAired 27 December 2015

Best known from its Dragons’ Den appearance, X grey is a female anti-grey hairs aging product in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Sajda Rashid walked into the Den in Season 13, Episode 10 in the episode that aired 27 December 2015. X grey, the female anti-grey hairs aging product, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 10% stake, which valued the company at £500K.

The dragons passed, and X grey left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

X grey was one of 69 businesses to pitch in Season 13, where 24 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy X grey?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did X grey get a deal on Dragons’ Den?

No. X grey pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was X grey on?

X grey appeared in Season 13, Episode 10, which aired 27 December 2015.

How much was X grey asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.