Yorkshire Dama Cheese

No Deal

Yorkshire cheese selections

Season 17 · Ep 14 OtherAired 12 April 2020

Yorkshire Dama Cheese, the yorkshire cheese selections, landed on the national radar after pitching the dragons in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Razan Alsous and Ragi Sandook faced the dragons in Season 17, Episode 14 in the episode that aired 12 April 2020. Yorkshire Dama Cheese, the yorkshire cheese selections, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 10% equity, putting a £1M valuation on the business.

Yorkshire Dama Cheese couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Yorkshire Dama Cheese?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Yorkshire Dama Cheese get a deal on Dragons’ Den?

No. Yorkshire Dama Cheese pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Yorkshire Dama Cheese on?

Yorkshire Dama Cheese appeared in Season 17, Episode 14, which aired 12 April 2020.

How much was Yorkshire Dama Cheese asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

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